Adelaide Racing Concepts (ARC) is a final year project for Engineering Students from Adelaide University which involves designing and creating an open wheeled race-car to race against other universities both locally and internationally.

I was approached to create an identity that conveyed the quality and professionalism of a team that didn't want to be seen as merely University students. The final design has been a huge success contributing to their record fundraising effort with sponsors praising the professional identity presented to them.